Logo Redesign Before (left) and After (right)
Times Square Billboards
Print Ad
Train Whistle and Packaging
Union Pacific Rebrand
This campaign broadens Union Pacific’s progressive brand and marketing past their corporate lenses to the general public. Moving forward as a company means focusing on the development and adaptation of their services and products for their clients. But moving forward as a brand means focusing on connection not only with their clients but the general public as well.